About Freeing Sweets

Only room for delicious.

At Freeing Sweets, we believe everyone deserves to indulge in dessert—no matter their dietary needs. Our bakery specializes in gluten-free, dairy-free, and 100% plant-based treats that are so good, most people can’t even tell they’re anything but classic.

Whether you're avoiding gluten, dairy, animal products, or just looking for a cleaner way to satisfy your sweet tooth, our desserts are here to prove that you don’t have to compromise flavor to enjoy something better for you.

Meet the Founder

Hi, I’m JoAnn Fakhouri, the founder and recipe creator behind Freeing Sweets. In 2018, I was craving cheesecake but couldn’t find anything that matched my dietary needs and my taste buds. So, I made my own—and The Best F*ing Cheesecake Ever! was born.

That one recipe sparked a much bigger mission: to create desserts that feel nostalgic, taste amazing, and happen to be gluten-free and plant-based. Since then, I’ve expanded Freeing Sweets into a full line of cookies, fudge cakes, tarts, chocolate bars, and more—each one designed to surprise and delight.

My goal has always been the same: to help people feel joy, freedom, and indulgence in every bite.

Our Mission

To reimagine classic desserts with ingredients that are:

• 100% gluten-free
• 100% plant-based
• Often refined sugar-free
• Always joyfully indulgent

We’re here to free you from food limitations—and bring back your favorite sweets, one bite at a time.

Our Values

• 🍪 Flavor Comes First
  We don’t sacrifice taste. Every treat is rigorously tested to satisfy even the pickiest dessert lovers.
• 🌱 Clean Ingredients, No Compromises
  We use high-quality, recognizable ingredients—always gluten-free, dairy-free, and vegan.
• ❤️ Inclusive Indulgence
  Our desserts are made for everyone—not just those with dietary needs. No more making separate desserts at the table.
• 🎉 Joy in Every Bite
  Dessert should feel like a celebration, every single time.

As Seen On

• WGN-TV
• 96.7 Star with Eddie Volkman
• EMILY Emmys

Meet the Team

Freeing Sweets is proudly woman-owned and operated. As we grow, we're building a team that shares our passion for creative baking, customer care, and delicious innovation. Want to join us or collaborate? Contact us — we’d love to connect.